Elements and Performance Criteria
- Interpret trends and market developments
- Statistical analysis of market data is used to interpret market trends and developments
- Trends and developments are analysed for their potential impact on the business
- Measures of central tendency / dispersion and correlations between sets of data are used for quantitative interpretation of comparative market data
- Qualitative analysis of comparative market information is performed as a basis for reviewing business performance
- Interpret competitor market performance
- Report on market data